Please fill out the questions below so that I can get to know your brand and project a bit better before we begin our design journey.
At the outset of the project, I ask my clients to be available during their 2-week timeframe and respond to emails quickly. I also ask them to have the client homework done ahead of time to make the process run smoothly and help them get the most out of our time together.
Each time a potential client inquires about my services (usually through email), I respond with a friendly welcome, an invitation to set up a meeting over Skype or over the phone, and a link to my services page so they can review my process, package, pricing, and availability in the meantime.
During our first meeting, I get to know the client, ask about what they’re looking for in the design of their brand and website, and answer any questions they might have.
MOVING FORWARD: If the potential client decides to move forward with the process, they reserve their 2-week time slot on my calendar through a signed contract and a 50% deposit. I then set up a project page for them on my website as well as a Google doc with their client “homework” - a series of questionnaires about their brand, their workflow, and their website. By sending their homework a day or two after booking, my clients have plenty of time to work through the it at their own pace and contact me if they have have any questions.
•Create a Pinterest Board of inspiration
• Mission Statement
• Ideal Audience
• Long-Term Goals
• Login Info
• Client Page
↑ EXAMPLE OF PROJECT TIMELINE & MILESTONES
I set up a meeting with my client 1 week out from the project start date to review the questionnaires together and make sure that we’re on the same page. The questionnaires cover their mission statement, ideal audience, long-term goals, etc., which gives me a holistic view of the business and allows me to provide them with a relevant, streamlined brand. This meeting also gives my clients time to ask me any last minute questions, and I go over the 2-week schedule with them so they know exactly what to expect from me on each day.
I spend the first day of each 2-week project by pulling together an inspiration board as a visual starting point for the brand. I use images from my clients’ Pinterest board that they set up specifically for the project as part of their homework, and I also bring in some other images that fit well with the overall aesthetic of the new brand. I provide my client with 1 revision in this stage, and I finish the inspiration board in the early afternoon to give my client a couple hours to respond before the end of the day.
After the brand style board is complete, I use the new “system” that I’ve created for their brand and carry it over into 4 collateral items of my clients’ choosing. They can range from stationery (business cards, letterhead, thank you cards) to blog post templates and everything in between. I have my clients provide me with all of the information and photos for these pieces ahead of time to make it easier (and quicker) for me to design them, and I offer 1 revision.
Three days may seem like an extremely short amount of time to design an entire website, but because my client provides me with all of the text, photos, and pages in their homework ahead of time, it makes it very easy for me to go in and add it all into a Squarespace template. I spend Day 7 working on the layout, Day 8 customizing the template and adding design elements, and Day 9 making revisions and tweaks. I create the website in trial mode and add my client as an administrator once they’re happy with the final product. Then they can go in and upgrade their account, set up their billing information, and import their content from their old site if their transferring from a site like Wordpress.
On the final day of the project, I upload all of the logo and collateral files to their project page, as well as guidelines for their brand fonts and colors. I Skype with the client and share my screen with them as I walk through the backend of their site and show them how to edit information, add blog posts, and change out photos. I also answer any last questions, and then the 2-week process officially comes to a close...