Weungry is an easy way to group-order takeout online. The site allows you to start an order for your friends or office, everyone adds what they want, and each person pays for their meal — or, if you're feeling generous, you can fit the bill. I worked to develop the logo and branding to bring out the fun personality of this interesting concept. The new branding is delightful and a huge differentiator from the competition.
Project Role: Art Director & Designer
Research & Strategy, Art Direction, Branding, Logo Design, & Illustration
Any sort of hungry group would be the target audience — where there's hanger, there's Weungry ;)
Before starting on the branding, I took a good look at GrubHub and Seamless. This exploration really allowed me to see how we could differentiate Weungry.
My initial question was "What's the story behind the name?" I was told that Weungry — or Meungry (there was debate for a while) — was built on this idea of being so hangry that you've turned into this monster yelling "MEUNGRY!" like a cartoon character. This sparked some nostalgia of being a kid, watching cartoons, and consuming copious amounts of chicken nuggets... which is where I began my search for inspiration.
Classic fast-food color palettes have their roots in oranges, yellows and reds, so I decided to channel that for the new branding. I also really wanted to incorporate a brown paper texture throughout the branding. The web can be such a stark, white place, and I saw this as an opportunity to make things a bit more fun.
The initial inspiration for the logo and branding was a cheeseburger and a very hungry monster. Although the name ended up changing during the process, the logo and illustrations evolved nicely. The goal was to make online ordering a more enjoyable experience, and I think these little guys help to do that.
Working with the established mood, I did an initial exploration of what styles would look like on the website. I wanted the website to feel like you were looking at a menu at a restaurant. Fun, warm, and tactile.
After much debate, the name changed to "Weungry" since the focus was on group ordering. The tagline became "Follow Your Taste Buds", which was cheeky and fun, just like the brand. Unfortunately, the team felt like the initial concepts were a little drab and wanted something a bit brighter, so a new color palette was developed.
The Weungry logo had a distressed look, so I wanted to use a distressed typeface for the headline. Anodyne was chosen because it looked great as a headline, and Georgia was chosen for its optimal web readability.
The brown paper texture is a big part of the Weungry brand, so I worked to make sure that was maintained with the print materials. Brown paper cards with a two-color screen print were designed.
Using the new branding, I mocked up potential functionality of the main landing page. Users are prompted to select the variables for their order utilizing a series of sentence drop-downs.