Camp David is a mindfully designed membership workspace created by Milk Studios co-founders, Mazdack Rassi and Erez Shternlicht, as a professional home to creative entrepreneurs, freelancers, and small businesses. I was responsible for managing the brand's website and print collateral, which included designing print materials, producing photoshoots, establishing web styles, and streamlining the functionality and design of their marketing website and member portal.
Research & Strategy, Art Direction, Collateral, UI/UX & Web Design
— 2016-2018
One Month is an online school for entrepreneurs. They moved into a new office and were in desperate need for some interior design. Since we were starting from scratch, I worked to brand the interior to feel like the product. I took into account the brand mood, as well as listened to the teams' concerns. This was a small space with a tight budget, but in the end the office came out functional, cozy, and feeling like the One Month brand.
Interior Design, Sourcing, Building, Photography, Specs & Planning
— 2015
Brand Bureau specializes in branding within the hospitality industry with a focus on designing scalable restaurants, cafes and hotels. Originally the in-house graphics department for AvroKO, Brand Bureau has grown into its own stand-alone branding agency within the AvroKO family. I worked closely with the BB team to create a site to fit their evolving brand. I helped re-design their web presence by focusing on market research, brand strategy, and UX design. The new site distinguishes Brand Bureau from their competitors by focusing on their main differentiator: branding & building scalable interiors for the hospitality industry.
Research, Strategy, UI/UX & Web Design
— 2016
Downtown Music Publishing is a full service music publisher based in SoHo in New York. The company represents writers' and artists' catalogs of the likes of the Cold War Kids, Neon Trees, and Beatles legend, John Lennon. I helped reposition and rebrand the growing company by focusing on market research, brand strategy, and design. The new branding distinguishes Downtown from their competitors by focusing on their main differentiator: making music publishing and royalty collection transparent and easier for their clients.
Research & Strategy, Art Direction, Branding, Collateral, UI/UX & Web Design
— 2013
Since the launch of our re-design of Corri’s fashion blog a year ago, her brand has grown immensely – so much so that she needed to add a store feature as well as re-vamp the whole site concept. Her site needed to incorporate her videos from her VH1 Show, her weekly spots on a morning show, curated articles, in addition to launching a storefront for her new jewelry line. The result is a robust, easy-to-use, modular site that fluidly incorporates all of her content as well as housing a clean, user-friendly storefront.
Research & Strategy, Art Direction, Photo Editing, UI/UX & Web Design
— 2013
This large artist loft in Brooklyn had 5 bedrooms that were all in need of attention – drywall was never finished, spray foam was everywhere, and second floor rooms only had plywood subfloors. I worked to create a clean, nicely designed room that could function as a guest room or be rentable. Despite the challenges of this raw space, the final design feels spacious and comfortable.
Interior Design, Specs & Planning, Building & Construction, Custom Furniture Design, Sourcing, Photography & Styling
— 2017
One Month is an online school for entrepreneurs. One of their upcoming courses was going to teach students how to build a Yelp-style web app with Python — and I was asked to help design the actual project. I worked with the course team to develop a "business" I'd been dying to put out in the world for awhile: an web app that lets freelancers know which coffee shops have the best working conditions. "Coffeed" was the quick name the instructor came up with for the course project and I ran with it.
Within one week I designed iterative pages for 4 phases of the project that students would go through: a splash page, landing page, blog, and a blog-style rating site. The time crunch proved fruitful, the designs and concept came to life and soon students were building their own mini-startup version of my project.
Art Direction, Photo Curation, Branding, & Web Design
— 2015
LeMoustache is a textile and home goods company I started in 2008 that initially began as an accessory company. I needed branding for my invoices, business cards for trade shows, and packaging to help my products stand out. I worked on creating a logo mark and branding to help differentiate my business from the competition. What resulted is a memorable and fun brand with lots of versatility in uses.
Art Direction, Textile Design, Branding, Logo Design, & Collateral
— 2008
This large artist loft in Brooklyn had 5 bedrooms that were all in need of attention – drywall was never finished, spray foam was everywhere, and second floor rooms only had plywood subfloors. I worked with a limited budget to create a nicely designed room that feels spacious and cozy, with ample room for storage.
Interior Design, Specs & Planning, Building & Construction, Custom Furniture Design, Sourcing, Photography & Styling
— 2016
Weungry is an easy way to group-order takeout online. The site allows you to start an order for your friends or office, everyone adds what they want, and each person pays for their meal — or, if you're feeling generous, you can fit the bill. I worked to develop the logo and branding to bring out the fun personality of this interesting concept. The new branding is delightful and a huge differentiator from the competition.
Agency: Doejo
Project Role: Art Director & Designer
Research & Strategy, Art Direction, Branding, Logo Design, & Illustration
— 2012
One Month is an online school for entrepreneurs that teaches courses to help students to grow and launch their businesses. What began as a single Rails course soon morphed into a Y-Combinator backed company. With this growth, One Month needed an all-encompassing designer to work quickly and efficiently in helping design their product and brand. I worked closely with the dev and marketing team to refine the branding, design growth experiments, and help bring cohesion to the chaos.
Interior Design, Research & Strategy, Art Direction, Branding, Collateral, Photography, Growth Strategy, UI/UX & Web Design
— 2015
Grungy Gentleman was striving to be a prevalent and respected online magazine, but wanted a completely different web presence than GQ, Esquire, or Details. Since they were a growing blog with no design direction, I had free creative reign over the new branding and site structure. What came out was a completely interactive and responsive site that makes ample room for brand features and advertising without causing an eyesore.
Agency: Doejo
Project Role: Art Director & Designer
Research & Strategy, Art Direction, Branding, Logo Design, UI/UX & Web Design
— 2011