Similar to Seamless and GrubHub, Weungry is an online food ordering site, but aimed toward larger group ordering. This site needed to have the ability for admins to activate orders in advance and invite selected individuals to add items to the order before it was placed with the restaurant.
Art Direction & Design, UI/UX, iOS, Illustration & Branding
I wanted to create something that evoked the look and feel of tea. I also wanted something that had a sense of antiquity to it, since, in imperial China, the finest teas were designated as "tribute" for the emperor and his court. What resulted was a versatile mark whose color could be adjusted to indicate the tea type on packaging materials.
Art Direction & Design, Naming, Branding & Illustration
Grungy Gentleman was striving to be a prevalent and respected online magazine, but wanted a completely different web presence than GQ, Esquire or Details. Since they began as a small blog with no design direction, I had free creative reign over the new branding and site structure. What came out was a completely interactive and responsive site that makes ample room for brand features and advertising without causing an eyesore.
Art Direction & Design, UI/UX & Branding
The Wanderlusting is my design blog that I created for anyone with a passion for more, who appreciates good design and believes not all who wander are lost. I wanted to create a name that evoked a sense of exploration and a logo that followed suit.
Art Direction, Naming, Branding & Illustration
Songtrust is a subscription-based music royalty collection site that helps songwriters keep track of their songs and how often/where they’re played so that they can obtain their dues. This tool is quite robust, but the actual landing site didn’t really explain what Songtrust was, or show the actual tool itself. I helped to re-design the information site as well as created custom icons and illustrations for it. The new responsive site now showcases the tool’s dashboard, its functions and explains who uses the service.
Art Direction & Design, UI/UX & Illustration
Jen Becker came to me wanting to differentiate her practice from the thousands of Acupuncturists in New York. Getting to start with a clean slate, I began learning about her practice of Five Element Acupuncture. Incorporating these elements – Fire, Earth, Metal, Water and Wood – into her brand mark, along with a calming watercolor effect, really set the tone for her collateral and site design. Her site is an easy-to-use one-page parallax site (with an added on blog feature) that allows users to see her offerings and contact her all within the same page.
Art Direction & Design, Branding & Illustration
The Museum of Science and Industry in Chicago was looking to create an interactive mobile app for kids to learn about their food and nutrition. After much collaboration, an app was born that allowed children to take food challenges, such as "Wanna Pizza Me – Do you have the nerve to eat a veggie only pizza?," take pictures of their food for others to vote on, collect badges and share their "wins" on Facebook. We decided to create rough mock-ups of the app to do some user testing with the kids at the museum. During the testing, we also asked a group of kids to each provide a name for the app and asked remaining testers to vote from the list. The result: Chew or Die. Using this name as inspiration, a logo and a series of illustrations were developed and used for the iOS and Android app.
Art Direction, UI/UX, Illustration, iOS & Android Design
Folded paper lettering I created for Family Records for a t-shirt helping to support the LGBT community.
Illustration & Lettering
I re-designed Corri’s fashion blog a year ago and, since the launch of that, her brand has grown immensely – so much so that she needed to add a store feature as well as re-vamp the whole site concept. Her site needed to incorporate her videos from her VH1 Show, her weekly spots on a morning show, curated articles, in addition to launching a storefront for her new jewelry line. The result is a robust, easy-to-use, modular site that fluidly incorporates all of her content as well as housing a clean, user-friendly storefront.
Art Direction & Design, UI/UX