BUSAYO

Introducing Busayo, a fashion brand born out of New York and inspired by founder Busayo Michelle Olupona’s homeland of Nigeria. We were honored to create a look and feel for this brand that reflected the vibrant, modern and colorful essence of its designs as well as its founder.

BRAND IDENTITY

While working on the brand, one of the most important values for founder Busayo was representing her Nigerian heritage. To embrace this, we crafted a graphic secondary mark highlighting the unique O in Busayo. The duel accent marks on the “O” represent the native language and Nigerian culture. We were also honored to create a custom pattern as part of the brand that’s reminiscent of the adìrẹ textile dyeing process.

WEBSITE DESIGN

The rich color palette was inspired by the land and culture of Nigeria. Colors like a rich indigo blue, same as the dye often used in the Àdìrẹ process, gold for the sand and sun, an ocean blue, and a dark green striped with an ivory white reminiscent of the Nigerian flag, create a distinctive and bold expressive brand.