ROUGH UX PORTFOLIO: I Want this to be my UX Portfolio: No Navigation, like a landing page.A New York-based Product Designer & Art Director creating user-driven products, apps, and brand experiences.
Think of me as the ‘Marie Kondo’ of design—I thrive on bringing clarity to chaos.
Sanctuary Astrology
Sanctuary is a modern astrology app with a user-friendly interface and playful tone, helping those seeking spiritual guidance through daily horoscopes and live readings. I helped Sanctuary shape their brand and user experience.
App Design
Sanctuary
Conducted interviews and workshops that clarified the business model and growth strategy of the brand.
Established identity and visual systems from conception to launch. Developed brand guide, logo marks, illustration styles.
Managed designers, engineers and production.
OpenTable
Case study outlining my overall research process.
Contently (NDA)
Clarified and updated Sollis' branding while launching their optimized website.
Conducted interviews with the team, deconstructed customer journeys, compiled market research to solidify design decisions, optimized for SEO, outlined content strategy, created a digital component (UI) library and designed their mobile-first site in Figma while managing web development.
Site generated 3x revenue day of launch, optimized sales funnel reducing contact form drop-off from 90% to 3% and successfully implemented a project management flow.
Hi, I'm Kristina. I'm a creative strategist who builds meaningful brands that help companies connect with their customers and grow their businesses.
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I love building brands, researching what makes people tick and crafting . I’m a problem solver, and am constantly trying to figure out how things work and how to make them work better.
