Identity & Print Collateral

Brand Collateral

The Camp David branding was developed by Base Design. Working within their brand guide, I created print materials and collateral for the space. Pale peach letterheads, custom folders, and thermographic printed business cards all come together to give the timeless, tactile feel of the Camp David brand.

Thermographic Printing

Thermographic printing was used for a majority of the Camp David print materials. This process requires dusting the wet ink with a thermally reactive powder, then setting it with heat to give it a raised texture.

Capabilities Deck

Photoshoot Art Director & Producer

I was responsible for producing the first interior photoshoot of the new space. We chose to work with the talented, Thomas Slack and Danielle Selig, to focus on the grand scale and fine details of the space.

Web Design & User Experience

Marketing Site Redesign

To improve engagement and usability, I led a mobile-first redesign to enhance readability with a new typeface, added a tour request form and application page to streamline conversions, and introduced a video tour and image carousel to showcase the space. I also restructured the site for better SEO and cross-device performance.

Post Launch Results

Product Design

Before: Member Portal

The Camp David team had chosen Nexudus as their member platform, an internal tool for members to communicate, book conference rooms, RSVP to events, and manage their billing.

The founders were highly protective of the brand and expected a fully custom solution—within the limitations of a white-label build. I was brought on to elevate the user experience for both members and the internal Admin team, balancing design precision with practical implementation.

After: Member Portal Redesign

There were lots of challenges and constraints with white-labelling an existing product, but we managed to hit our goals.

The new responsive app embodies the Camp David brand – having a vintage newspaper aesthetic, as well as simplifies a lot of complex user interactions.

Features

Member Directory

The Member Directory allows members to have their own profiles and reach out to one another via the internal messaging system.

Event Calendar

The event calendar allows members to see what's happening at Camp David and RSVP from the platform. 

Bookings Calendar

Camp David has three floors, so booking various conference rooms becomes a bit complex. The bookings calendar has a "Resources" tab to allow members to have a visual of the floor plans and book conference rooms for each floor – or revert to the calendar view.