SANCTUARY
Introducing Sanctuary, one of the first live cosmic guidance app. Inspired by pulp paperbacks and space race curiosity, I crafted a bold, playful brand identity and user-friendly app that helped Sanctuary become Apple’s App of the Day four times, scale to 1.5M+ organic followers, and land features in Vogue, The New York Times, and more.
Mobile:
- Ro&Co
- Lotta
- https://islaporter.com/pages/portfolio-individual-joia
- https://sideways-nyc.com/lanternhouse
What I did
Creative Direction
Print
Brand Identity
E-Commerce
Packaging
Web Design
App Design
Metrics
4,000% YOY growth of organic followers to ~1M in a year 😱
Four times Apple’s App of the Day
Press features in The NY Times, WSJ, Vogue, Bloomberg, and more…
Partnerships with Urban Outfitters, Soho House, Bumble, and many more…
BRAND IDENTITY
While working on the brand, one of the most important values for founder Busayo was representing her Nigerian heritage. To embrace this, we crafted a graphic secondary mark highlighting the unique O in Busayo. The duel accent marks on the “O” represent the native language and Nigerian culture. We were also honored to create a custom pattern as part of the brand that’s reminiscent of the adìrẹ textile dyeing process.
WEBSITE DESIGN
The rich color palette was inspired by the land and culture of Nigeria. Colors like a rich indigo blue, same as the dye often used in the Àdìrẹ process, gold for the sand and sun, an ocean blue, and a dark green striped with an ivory white reminiscent of the Nigerian flag, create a distinctive and bold expressive brand.
“Kristina took the time to understand our story, our journey and weave that throughout the work.”
POST LAUNCH RESULTS
40% Increase
Average Session Duration
25% Spike
Tour Requests
30% Increase
Membership Applications
52% Speed Increase
Site Speed Optimization
“Whatever it is, the way you tell your story online can make all the difference. And hopefully this falls onto a second line.”
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