SANCTUARY

Introducing Sanctuary, one of the first live cosmic guidance app. Inspired by pulp paperbacks and space race curiosity, I crafted a bold, playful brand identity and user-friendly app that helped Sanctuary become Apple’s App of the Day four times, scale to 1.5M+ organic followers, and land features in Vogue, The New York Times, Wired, and more.

BRAND IDENTITY

Designed to be friendly, kind, and inclusive—like the cool friend who always knows the secret spot—I developed a flexible branding system with custom illustrations and typography that carried seamlessly across every touchpoint, from social and app design to packaging and events. The result is a brand that feels as bold as it is approachable, rooted in nostalgia but built for modern seekers.

APP DESIGN

I designed Sanctuary’s app to be friendly, intuitive, and scalable—supporting astrology newcomers as they grew into experts. Built for iOS and Android, the flexible system expanded from a simple 1:1 chat to a 200+ advisor marketplace, widely praised for its fun aesthetics, playful conversational tone, and intuitive UX that encourages deeper astrological exploration and personalized readings.

ALLOCADES

The bold branding and intuitive interface helped Sanctuary become Apple’s App of the Day four times, secure $1.5M in VC funding, scale to 1.5M+ organic followers, and land features in The New York Times, Wired, Vogue, and more.

PRESS & VC INVESTMENT

“Sanctuary is doing for astrology what Headspace did for meditation… and why VCs are lining up.”
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By securing one of the earliest VC investments in the space—a $1.5 million seed round shortly after its launch—Sanctuary disrupted a fragmented mystical-services market, turning astrology from fringe curiosity into digital-wellness contender and paving the way for others to attract serious investment.