Sanctuary Astrology Creative Direction

Sanctuary is a live messaging astrology, advice, and guidance app with a 200+ advisor network and marketplace. Under my creative direction, it grew to 1.5M+ organic Instagram followers (4,000% YOY growth), earned Apple’s ‘App of the Day’ 4x, and was featured in The New York Times, Vogue, The Wall Street Journal, and more as a standout success in the $2B mystical services market.

To position Sanctuary as a category disruptor, I crafted a bold, playful brand identity inspired by 60s pulp books and space race aesthetics. I delivered a cohesive design system of timeless logos, vibrant colors, bold typography, and engaging illustrations to demystify astrology for mainstream audiences and elevate the app’s user experience.

This consistent, multi-platform approach solidified brand legitimacy, drove cultural relevance with partnerships like Urban Outfitters, Soho House, and Bumble, and increased conversions from free horoscopes to paid live readings with astrologers, tarot readers, and mystics.

 
Role:

  • Creative Director

What I did:

  • Brand Strategy & Positioning

  • Illustrations & Iconography

  • Brand Guidelines

  • UI/UX Marketing Site

  • Social & Ad Strategy/Design

  • Product Design (GPGs) & Sourcing

  • iOS & Android App Design (and iterations)

Results:

  • 4,000% YOY growth of Instagram followers to ~1M in a year 😱

  • 4x Apple’s 'App of the Day' recognition

  • Featured in the NY Times, WSJ, Vogue, Time, and more.

  • Partnerships with Urban Outfitters, Soho House, and Bumble, and more.

CEO & Partnership King: Ross Clark

 

Mood

Embracing the playful aesthetics of 60s pulp books and 'space race' inspiration to create intergalactic magic with a touch of nostalgia.

 

Primary Logo

Designed to be as timeless as it is striking, this logo stands out effortlessly—even at its smallest size. Inspired by the eerie allure of The Twilight Zone and the playful charm of glowing 90s stick-on stars, it captures the essence of intergalactic curiosity and celestial adventure.

 

Brand Identity System

 

Custom Icons & Illustrations

Art Direction & Design
Developed an illustration style to work across social, print, signage and elements in the App.

 

App Design

The product’s playful, conversational tone and user-friendly interface delighted users, inspiring memes and earning Apple’s 'App of the Day' 4xs!

 

Print & Packaged Goods

 

Print, Signage & Environmental Design

Wanna get your project started?

 

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