SaaS CMP & Freelance Marketplace

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A SaaS Content Marketing Platform backed with a vetted Freelance Marketplace that helps companies collaborate, execute, and scale their content marketing efforts with top industry talent.

Think “Google Workspace,” designed with Content Marketing teams in mind.

Challenge
Users feel disoriented in the feature-dense platform and struggle to navigate even after 1:1 onboarding. While power users adopt the product, top accounts struggle to drive adoption across their broader teams—limiting both acquisition and retention.

Challenge: Lost…

Users feel disoriented, overwhelmed, or unsure where to go.
Users struggle to navigate the platform. Top accounts struggled to expand adoption beyond initial power users, and retention required driving broader engagement across both existing clients and new users.

Goal: Orient

Give users clarity, direction, and a clear starting point.
Redesigned a fragmented user experience into a clear, project management landing page with tasks, deadlines, and next steps—reducing churn, improving usability, and driving broader adoption and retention across client accounts.

Less than 1 in 5 users retained past 10 months

User research revealed:

• Steep drop-off after Month 1 (>50% churn)

• Users with different permissions landed on different pages upon login

• Low adoption beyond initial power users

• Onboarding hadn’t solved adoption gap; users unsure where to start
  

“We're investing a lot of money in this system, but it's not really being embraced by the other team members.”

— Abigail, Enterprise Client

🤔
How might we…
unify the login experience so every user knows exactly what to do?

AHA Moment:
Discovered a buried “Tasks” page and “Command Center,” both with promising built-in functionality, but poor usability.

Over 50% adoption within 2 months—proving demand for a clearer entry point.

+34.5% month-over-month growth

After launch:

• Became an NPS “Promoter”

• 50% sustained usage throughout the year

• Users described the Tasks page as simpler, clearer, and easier to use.
  

“I use Monday.com personally to manage everything. This is everything I didn’t know I could have should have asked for…”

— Sharla, Freelance Managing Editor

Styles & Typography

The goal was to bring the pleasure of reading a magazine online, so GG needed typefaces that could bridge that gap. Gotham was chosen for headlines because of its sturdy, geometric characters. Georgia was chosen for body copy because it's a beautiful serif typeface that reads well on all screen types and works well for long-form body copy.

Custom Web Elements

Working with the angled look of the category tags, custom web elements were created for use throughout the site.

10K+

Average Monthly Visitors

3+

Pageviews/session

Press & Collaborations

Collaborations with Del Toro Shoes, Kiel James Patrick, SINGER22, Dickies and launching GG's own fashion brand