Camp David

Camp David is a thoughtfully designed members-only workspace founded by Milk Studios’ Mazdack Rassi and Erez Shternlicht, created as a professional home for creative entrepreneurs, freelancers, and small businesses.

As in-house Art Director, I led a freelance team to maintain brand consistency across digital, print, and spatial touchpoints. I designed the makers’ space; sourced and styled furniture, art, and objects; and art-directed photoshoots to reflect Camp David’s mindful design ethos. I also created print materials, a conversion-driven website, and a member portal for business operations. By shaping the brand’s storytelling, we increased ad conversions, boosted recognition, and earned features in The New York Times, Designboom, and Cool Hunting.