Kristina is a brand strategist and designer specializing in memorable experiences for design-forward brands in lifestyle, wellness, and hospitality.
State Fair | Case Study Coming Soon!
Brand Development, Creative Direction, Copywriting, UI/UX E-Commerce Design
Starbucks Material Library Catalog
Art Direction, Print Design & Production
Corri McFadden
Brand Strategy, Art Direction, Photo Editing, UI/UX & E-Commerce Design
Sanctuary | Case Study Coming Soon!
Brand Development, Creative Direction, Marketing, UI/UX & App Design, Signage, Experiential Design
Sollis Health
Art Direction, Marketing, UI/UX Design, Sourcing & Styling, Signage, Experiential Design
Camp David
Art Direction, Photography Production, Marketing, UI/UX & App Design, Sourcing & Styling, Signage
Avroko’s Brand Bureau
Brand Strategy, Art Direction, Photo Editing, UI/UX Design
Starbucks Outdoor Material Library
Art Direction, Print Design & Production
Who am I? The existential question…
Hi, I’m Kristina — designer, maker, and lifelong MacGyver® problem-solver.
My design journey didn’t start behind a computer screen—it started with drywall and an industrial sewing machine. Growing up in Chicago, I spent my childhood rehabbing spaces: hanging drywall, spackling, sanding, learning electrical, laying flooring—you name it, I’ve tackled it. #notasweatshop.
I began my career in fashion and textiles, drawn to pattern, storytelling, and the relationship between form and function. Over the past decade, I’ve brought that passion into experiential interior design and the digital world— launching products and apps, leading design teams, and helping brands build experiences that literally extend from the web to the walls.
That early love of materiality and systems-thinking still shapes my creative work today, and in my spare time, I continue to rehab spaces and build furniture.
Testimonials
Testimonials
“I always love working with Kristina, even if she does keep making me do precise, detailed work.”
“Kristina is the best! The Queen of Visuals — from spectacularly crafted designs to super helpful video explanations that expel confusion from the land. It’s a joy to work with her.”
“Every project I’ve worked on with Kristina has been better, not only because of her delightfully intuitive designs, but because of her questions, her knowledge of our customers, and even her “This might be insane, but…” spitball ideas.”
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